{"product_id":"same-los-angeles-is-one-of-the-most-interesting-swimwear-brands-right-now","title":"SAME Los Angeles Is One of the Most Interesting Swimwear Brands Right Now","description":"\u003cp\u003eSwimwear used to be something you packed for a beach holiday.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/samela.pxf.io\/c\/6992018\/1173242\/14804\" target=\"_blank\" rel=\"noopener\"\u003eSAME Los Angeles\u003c\/a\u003e helped turn it into something much more interesting: fashion.\u003c\/p\u003e\n\u003cp\u003eFounded in California in 2015 by fashion influencer and creative director Shea Marie, SAME began with a simple idea — that swimwear didn't have to be basic or something you only thought about when you were actually in the water. Instead, it could be fashion-forward, distinctive and an important part of your entire vacation wardrobe.\u003c\/p\u003e\n\u003cp\u003eMore than a decade later, that idea has become the foundation of the brand.\u003c\/p\u003e\n\u003cp\u003eSAME describes itself as a trend-setting luxury swim and ready-to-wear label, and its evolution has been particularly notable within the fashion industry. Fashionista recently described the brand as a rare influencer-brand success story, highlighting how it has grown from a swimwear label into a broader fashion business.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Brand That Helped Make Swimwear Fashion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen SAME launched, swimwear was still largely treated as something functional.\u003c\/p\u003e\n\u003cp\u003eShea Marie wanted to change that.\u003c\/p\u003e\n\u003cp\u003eIn an interview with Fashionista, she explained that she and co-founder Ryan Horne wanted to make swimwear a true fashion category rather than something designed simply to be covered up.\u003c\/p\u003e\n\u003cp\u003eThat philosophy became a major part of SAME's identity.\u003c\/p\u003e\n\u003cp\u003eThe collections feature sculptural silhouettes, vintage-inspired shapes, corsetry, distinctive prints and details that can make a swimsuit feel much closer to a fashion piece than a conventional bikini.\u003c\/p\u003e\n\u003cp\u003eFashionista has highlighted customer-favorite styles including rosette designs, corseted one-pieces and vintage-inspired bikinis, with the brand's pieces ranging from approximately $95 to $495.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFrom It-Girl Favorite to Luxury Retailers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSAME's fashion credibility isn't based solely on its social-media presence.\u003c\/p\u003e\n\u003cp\u003eThe brand quickly attracted attention from fashion-forward names including \u003cstrong\u003eKaia Gerber and Hailey Bieber\u003c\/strong\u003e, and over the years its collections have been stocked by some of the world's most recognizable luxury retailers.\u003c\/p\u003e\n\u003cp\u003eFashionista reports that SAME was carried by \u003cstrong\u003eBergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Selfridges and Harrods\u003c\/strong\u003e as the company developed its reputation.\u003c\/p\u003e\n\u003cp\u003eThat is a particularly interesting part of SAME's story.\u003c\/p\u003e\n\u003cp\u003eBeing associated with major luxury department stores helped establish the brand as something more substantial than a typical influencer fashion label.\u003c\/p\u003e\n\u003cp\u003eIt also explains why SAME has developed such a recognizable place within the luxury-resortwear space.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Swimwear You Can Actually Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne of SAME's biggest strengths is that its pieces are designed to work beyond the beach.\u003c\/p\u003e\n\u003cp\u003eA sculptural one-piece can become a bodysuit with trousers or a skirt.\u003c\/p\u003e\n\u003cp\u003eA statement bikini can be styled beneath an oversized shirt.\u003c\/p\u003e\n\u003cp\u003eA resort dress can take you from the pool to dinner.\u003c\/p\u003e\n\u003cp\u003eThat versatility has always been part of the brand's DNA, and it became even more important when SAME expanded into ready-to-wear and denim in 2024.\u003c\/p\u003e\n\u003cp\u003eThe move made sense because SAME had already spent years creating swimwear that looked more like fashion than traditional beach basics.\u003c\/p\u003e\n\u003cp\u003eRather than abandoning that identity, the brand extended it into the rest of the wardrobe.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA Fashion Brand Built Around Vacation Dressing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe aesthetic is unmistakably Californian but with a more polished, fashion-led approach.\u003c\/p\u003e\n\u003cp\u003eThink sculptural silhouettes, feminine details, statement shapes, sophisticated neutrals and pieces designed to photograph beautifully while still feeling wearable.\u003c\/p\u003e\n\u003cp\u003eThat has made \u003ca href=\"https:\/\/samela.pxf.io\/c\/6992018\/1173242\/14804\" target=\"_blank\" rel=\"noopener\"\u003eSAME\u003c\/a\u003e particularly appealing to the fashion crowd that treats vacation dressing almost like its own wardrobe category.\u003c\/p\u003e\n\u003cp\u003eThe Quality Edit, which features founders and creators behind notable direct-to-consumer brands, described Shea Marie as the founder of a trend-setting luxury swim and ready-to-wear line with a major \"it-girl\" following. The publication also highlighted SAME's reputation for setting trends within the swimwear and resort space.\u003c\/p\u003e\n\u003cp\u003eAnd that reputation has been building for years.\u003c\/p\u003e\n\u003cp\u003eWho What Wear previously featured Shea Marie's SAME collection among the swimwear brands associated with fashion influencers, noting that the pieces had been worn by \u003cstrong\u003eKendall Jenner, Hailey Baldwin and others\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Over Quantity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs SAME has expanded, its founder has remained very focused on the design itself.\u003c\/p\u003e\n\u003cp\u003eIn interviews, Shea Marie has repeatedly emphasized quality over quantity and says she would not launch something she wouldn't personally wear.\u003c\/p\u003e\n\u003cp\u003eThat approach is visible in the collections, where the focus tends to be on distinctive silhouettes and carefully considered details rather than producing enormous numbers of interchangeable styles.\u003c\/p\u003e\n\u003cp\u003eIt also helps explain why SAME has been able to move from swimwear into ready-to-wear without completely losing its identity.\u003c\/p\u003e\n\u003cp\u003eThe common thread is still fashion-led design.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy SAME Los Angeles Stands Out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere are endless swimwear brands online today.\u003c\/p\u003e\n\u003cp\u003eSome focus on minimal basics.\u003c\/p\u003e\n\u003cp\u003eSome focus on athletic performance.\u003c\/p\u003e\n\u003cp\u003eSome focus on affordability.\u003c\/p\u003e\n\u003cp\u003eSAME occupies a different space.\u003c\/p\u003e\n\u003cp\u003eIt is for the person who wants her swimsuit to be part of the outfit.\u003c\/p\u003e\n\u003cp\u003eThe person who wants a one-piece that can work as a bodysuit.\u003c\/p\u003e\n\u003cp\u003eThe person who sees a beach holiday as an opportunity to dress differently.\u003c\/p\u003e\n\u003cp\u003eAnd the person who would rather own one unforgettable bikini than five forgettable ones.\u003c\/p\u003e\n\u003cp\u003eThat is ultimately what makes \u003ca href=\"https:\/\/samela.pxf.io\/c\/6992018\/1173242\/14804\" target=\"_blank\" rel=\"noopener\"\u003eSAME\u003c\/a\u003e interesting.\u003c\/p\u003e\n\u003cp\u003eThe brand didn't simply create another collection of bikinis.\u003c\/p\u003e\n\u003cp\u003eIt helped make swimwear feel like fashion.\u003c\/p\u003e\n\u003cp\u003eAnd with its expansion into ready-to-wear and denim, SAME Los Angeles is now building on that idea far beyond the beach.\u003c\/p\u003e\n\u003cp\u003eFor anyone planning a stylish vacation — or simply wanting their summer wardrobe to feel considerably more exciting — SAME is a brand worth knowing.\u003c\/p\u003e","brand":"Ibiza One Stop","offers":[{"title":"Default Title","offer_id":54852413292887,"sku":null,"price":1.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/5567\/3687\/files\/SAMELosAngelesHasBecomeaCultFavoriteforFashionGirls.jpg?v=1788311975","url":"https:\/\/ibizaonestop.com\/de\/products\/same-los-angeles-is-one-of-the-most-interesting-swimwear-brands-right-now","provider":"Ibiza One Stop","version":"1.0","type":"link"}