{"product_id":"goodwipes-belongs-in-every-travellers-carry-on","title":"Goodwipes Belongs in Every Traveller's Carry-On","description":"\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp\u003eTravel has plenty of glamorous moments.\u003c\/p\u003e\n\u003cp\u003eSunsets. Beautiful hotels. Long lunches. Airport lounges. Beach days.\u003c\/p\u003e\n\u003cp\u003eThen there are the other moments.\u003c\/p\u003e\n\u003cp\u003eThe unfamiliar bathroom. The long-haul flight. The road trip that seems to go on forever. The beach with no facilities nearby. The festival where you suddenly realise you should have packed something more useful than sunscreen.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/goodwipes.sjv.io\/c\/6992018\/3304941\/43332\" target=\"_blank\" rel=\"noopener\"\u003eGoodwipes\u003c\/a\u003e was created for those moments.\u003c\/p\u003e\n\u003cp\u003eThe personal-care brand started with a surprisingly simple observation. Founders Charlie Siciak and Sam Nebel had both discovered that dry toilet paper wasn't always enough, and they were already using wet wipes as part of their own routines. When they met in a college bathroom, they realised they had independently arrived at the same solution.\u003c\/p\u003e\n\u003cp\u003eThat conversation eventually became a business.\u003c\/p\u003e\n\u003cp\u003eThe founders saw another problem too. Most wet wipes were marketed toward babies, while many adult-focused alternatives were either inconvenient, difficult to carry or wrapped in a rather awkward image.\u003c\/p\u003e\n\u003cp\u003eSo they decided to make something different.\u003c\/p\u003e\n\u003cp\u003eGoodwipes was designed specifically for adults, with a focus on personal hygiene, portability and a brand identity that doesn't take itself too seriously. Instead of hiding the category, the company leaned into it.\u003c\/p\u003e\n\u003cp\u003eAnd that approach has attracted attention beyond the bathroom aisle.\u003c\/p\u003e\n\u003cp\u003eForbes profiled Goodwipes in 2025, examining the company's attempt to disrupt the traditionally unglamorous toilet-paper category. The article focused on the founders' branding strategy, the company's move into lifestyle marketing and unusual activations such as its Porta Palace, a deliberately over-the-top portable toilet experience designed to turn an everyday necessity into something people would actually talk about.\u003c\/p\u003e\n\u003cp\u003eIt's a clever reflection of the brand itself.\u003c\/p\u003e\n\u003cp\u003eGoodwipes doesn't pretend personal hygiene is glamorous.\u003c\/p\u003e\n\u003cp\u003eIt simply makes the conversation less awkward.\u003c\/p\u003e\n\u003cp\u003eThe products are also designed with convenience in mind. The range includes individually wrapped wipes for carrying in a bag, larger packs for home use and different formulas including fragrance-free options.\u003c\/p\u003e\n\u003cp\u003eOne of the brand's most distinctive claims is its flushable range.\u003c\/p\u003e\n\u003cp\u003eGoodwipes says its flushable wipes are made from 100% plant-based fibres and have been tested by a third-party laboratory against recognised flushability standards, including IWSFG guidelines and GD4 testing. The company says the wipes are designed to break down in well-maintained municipal wastewater and septic systems.\u003c\/p\u003e\n\u003cp\u003eThere is an important caveat here: \"flushable\" doesn't mean appropriate for every plumbing system. Goodwipes itself recommends flushing only one wipe at a time and says that if you're unsure about your system, it's better to throw the wipe away instead.\u003c\/p\u003e\n\u003cp\u003eFor travellers, however, the convenience is obvious.\u003c\/p\u003e\n\u003cp\u003eA pack of individually wrapped wipes takes up very little room in a carry-on, beach bag, backpack or handbag. They can be useful after a long flight, during a road trip, at a festival, after a day at the beach or simply when you're staying somewhere unfamiliar.\u003c\/p\u003e\n\u003cp\u003eAnd sometimes the most useful things you pack are the things you don't think about until you need them.\u003c\/p\u003e\n\u003cp\u003eThat makes \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/goodwipes.sjv.io\/c\/6992018\/3304941\/43332\" rel=\"noopener\" target=\"_blank\"\u003eGoodwipes\u003c\/a\u003e particularly relevant to the way people actually travel.\u003c\/p\u003e\n\u003cp\u003eImagine spending an entire day exploring Ibiza. You start with breakfast in Ibiza Town, walk through Dalt Vila, head to the beach, spend the afternoon in the sun and then continue straight to dinner. By that point, a few small comforts can make a surprisingly big difference.\u003c\/p\u003e\n\u003cp\u003eThat's where a compact hygiene essential earns its place.\u003c\/p\u003e\n\u003cp\u003eThe same goes for long flights. Airplane bathrooms are hardly anyone's favourite part of travelling, and having your own personal-care essentials within easy reach can make the experience feel a little more comfortable.\u003c\/p\u003e\n\u003cp\u003eGoodwipes has also deliberately made its packaging and branding more playful than the category traditionally allows. That may sound like a small detail, but it's actually central to the company's story. The founders realised that people were already using these products. They simply wanted to create something adults would feel comfortable buying, carrying and talking about.\u003c\/p\u003e\n\u003cp\u003eAnd perhaps that's the most interesting thing about Goodwipes.\u003c\/p\u003e\n\u003cp\u003eIt took something people generally don't want to discuss and turned it into a brand with personality.\u003c\/p\u003e\n\u003cp\u003eForbes recognised that strategy, but the idea is even more relevant when you look at travel. Holidays aren't only about the beautiful photographs. They're also about making the practical parts of the journey easier.\u003c\/p\u003e\n\u003cp\u003eSometimes that means a great pair of shoes.\u003c\/p\u003e\n\u003cp\u003eSometimes it means a portable charger.\u003c\/p\u003e\n\u003cp\u003eAnd sometimes it's simply having the right thing in your bag when you really, really need it.\u003c\/p\u003e\n\u003cp\u003eGoodwipes understands that.\u003c\/p\u003e\n\u003cp\u003eBecause travel can be unpredictable.\u003c\/p\u003e\n\u003cp\u003eYour hygiene routine doesn't have to be.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Ibiza One Stop","offers":[{"title":"Default Title","offer_id":54317117800791,"sku":null,"price":1.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/5567\/3687\/files\/GoodwipesBelongsinEveryTraveller_sCarry-On.jpg?v=1786464600","url":"https:\/\/ibizaonestop.com\/products\/goodwipes-belongs-in-every-travellers-carry-on","provider":"Ibiza One Stop","version":"1.0","type":"link"}