{"product_id":"the-premium-glass-cup-designed-by-a-former-apple-designer-and-ge-engineer","title":"The Premium Glass Cup Designed by a Former Apple Designer and GE Engineer","description":"\u003cp\u003eMost people don't spend much time thinking about the cup they're drinking from.\u003c\/p\u003e\n\u003cp\u003eIt holds the coffee, tea, water or sparkling drink, and that's usually the end of the story.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/vitri.sjv.io\/c\/6992018\/3831834\/50142\" target=\"_blank\" rel=\"noopener\"\u003eVITRI\u003c\/a\u003e wants to change that.\u003c\/p\u003e\n\u003cp\u003eThe young drinkware company has built its entire philosophy around a surprisingly simple idea: what you drink from can affect the experience just as much as what you put inside it.\u003c\/p\u003e\n\u003cp\u003eInstead of combining glass with plastic, silicone, rubber or metal, VITRI focuses on drinkware made primarily from borosilicate glass, including double-wall insulated cups and an unusual all-glass lid system.\u003c\/p\u003e\n\u003cp\u003eAnd behind the brand are two founders with backgrounds that make the story considerably more interesting.\u003c\/p\u003e\n\u003cp\u003eVITRI was co-founded by Patrick McCluskey, who holds a PhD in Materials Science and Mechanical Engineering from Harvard and spent more than a decade developing advanced materials at General Electric, and Zack Kamen, an industrial designer who worked in Apple's Industrial Design group before later leading furniture design at NEMO Equipment.\u003c\/p\u003e\n\u003cp\u003eTogether, they approached the humble drinking cup almost like a piece of industrial design.\u003c\/p\u003e\n\u003cp\u003eThe result is VITRI.\u003c\/p\u003e\n\u003cp\u003eThe company's philosophy is centered on the idea of \"pure glass for pure taste.\" Its drinkware uses borosilicate glass, a material valued for its clarity, chemical resistance and ability to withstand changes in temperature.\u003c\/p\u003e\n\u003cp\u003eFor VITRI, the appeal of glass isn't just aesthetic.\u003c\/p\u003e\n\u003cp\u003eGlass is naturally taste-neutral, meaning it doesn't add a noticeable flavor to what you're drinking. The company argues that this makes it an ideal material for people who care about coffee, tea, sparkling water and other drinks where taste matters.\u003c\/p\u003e\n\u003cp\u003eBut the most interesting part of the design may be the lid.\u003c\/p\u003e\n\u003cp\u003eMost reusable tumblers use some combination of plastic, silicone or rubber around the lid to create a seal. VITRI took a different approach with its patented glass-to-glass lid.\u003c\/p\u003e\n\u003cp\u003eThe lid sits within the glass rim using a friction fit, eliminating the need for a silicone gasket or rubber seal while keeping the surfaces that come into contact with your drink made from glass.\u003c\/p\u003e\n\u003cp\u003eIt is a small detail, but it changes the entire character of the product.\u003c\/p\u003e\n\u003cp\u003eInstead of seeing a familiar travel tumbler with a different exterior, you're looking at a product designed around a very specific material philosophy.\u003c\/p\u003e\n\u003cp\u003eVITRI currently offers 10oz all-glass lidded tumblers as well as 12oz double-wall glass-and-straw sets. The company also sells individual borosilicate glass straws in several colors.\u003c\/p\u003e\n\u003cp\u003eThe 12oz sets are double-wall insulated, designed to help maintain the temperature of hot and cold drinks while keeping the outside comfortable to hold. They are available in colors including clear, rose and marine.\u003c\/p\u003e\n\u003cp\u003eThe result is drinkware that looks considerably more refined than the typical plastic tumbler.\u003c\/p\u003e\n\u003cp\u003eAnd VITRI has already received recognition from the specialty beverage world.\u003c\/p\u003e\n\u003cp\u003eIts original tumbler was recognized as the \u003cstrong\u003eBest New Product in Coffee Accessories at the Specialty Coffee Expo\u003c\/strong\u003e, while VITRI also received a \u003cstrong\u003eSustainability Award at the World Tea Expo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe brand has subsequently appeared in specialist coffee and tea coverage. Daily Coffee News featured VITRI among the new products showcased at the 2022 Specialty Coffee Expo, while the brand's press archive also lists coverage from the World Tea Expo and South Shore Home, Life \u0026amp; Style.\u003c\/p\u003e\n\u003cp\u003eThat recognition is particularly useful because VITRI is still a relatively young company.\u003c\/p\u003e\n\u003cp\u003eIt doesn't yet have the enormous customer-review history of established drinkware brands, so the awards and specialist-industry attention provide an important indication that the product is doing something genuinely different.\u003c\/p\u003e\n\u003cp\u003eCustomer feedback on \u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/vitri.sjv.io\/c\/6992018\/3831834\/50142\" rel=\"noopener\" target=\"_blank\"\u003eVITRI\u003c\/a\u003e's own website is also currently very positive.\u003c\/p\u003e\n\u003cp\u003eThe 10oz all-glass tumblers display a 5.0 out of 5 rating from six reviews, while the 12oz glass-and-straw sets currently show 5.0 out of 5 from two reviews.\u003c\/p\u003e\n\u003cp\u003eThose numbers should be viewed as early customer feedback rather than a huge statistical sample, but the perfect ratings are another encouraging signal.\u003c\/p\u003e\n\u003cp\u003ePerhaps the most appealing thing about VITRI is how deliberately it treats an everyday object.\u003c\/p\u003e\n\u003cp\u003eThe cup isn't covered in unnecessary features. The design is clean, the materials are central to the product and the details are meant to solve small problems that people have simply become accustomed to accepting.\u003c\/p\u003e\n\u003cp\u003eEven the packaging follows the same philosophy.\u003c\/p\u003e\n\u003cp\u003eVITRI says its products are shipped in purpose-built, paper-based packaging without plastic fillers, with the packaging designed to be recyclable.\u003c\/p\u003e\n\u003cp\u003eThe company also offers a 30-day return policy and accident replacement for its products, while shipping worldwide.\u003c\/p\u003e\n\u003cp\u003eOf course, glass isn't for everyone.\u003c\/p\u003e\n\u003cp\u003eVITRI itself acknowledges that its products are still made from glass and can break if dropped onto a hard surface. Borosilicate glass is more resistant to thermal shock and impact than standard glass, but it isn't indestructible. The company recommends handling the drinkware with care.\u003c\/p\u003e\n\u003cp\u003eThat honesty actually makes the product proposition easier to understand.\u003c\/p\u003e\n\u003cp\u003eVITRI isn't trying to make a cup that behaves like a plastic bottle.\u003c\/p\u003e\n\u003cp\u003eIt's deliberately choosing glass because of what glass offers: a clean taste, a smooth surface, visual simplicity and a material that can be used again and again.\u003c\/p\u003e\n\u003cp\u003eAnd that brings us back to the company's central idea.\u003c\/p\u003e\n\u003cp\u003eYour cup matters.\u003c\/p\u003e\n\u003cp\u003eFor someone who treats coffee preparation as a ritual, cares about the taste of tea, enjoys beautifully designed objects or simply wants to reduce the amount of plastic in their everyday routine, VITRI offers a compelling alternative to the standard tumbler.\u003c\/p\u003e\n\u003cp\u003eWhat makes the company especially interesting is the people behind it.\u003c\/p\u003e\n\u003cp\u003eA materials scientist who spent years working with advanced materials at GE and an industrial designer who worked within Apple's design organization might seem like an unlikely pair to build a drinkware company.\u003c\/p\u003e\n\u003cp\u003eBut perhaps a cup is exactly the kind of object that benefits from that combination.\u003c\/p\u003e\n\u003cp\u003eIt is simple enough that every detail matters.\u003c\/p\u003e\n\u003cp\u003eThe material.\u003c\/p\u003e\n\u003cp\u003eThe weight.\u003c\/p\u003e\n\u003cp\u003eThe shape.\u003c\/p\u003e\n\u003cp\u003eThe lid.\u003c\/p\u003e\n\u003cp\u003eThe way it feels in your hand.\u003c\/p\u003e\n\u003cp\u003eThe way your coffee tastes when nothing else is touching it.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/vitri.sjv.io\/c\/6992018\/3831834\/50142\" rel=\"noopener\" target=\"_blank\"\u003eVITRI\u003c\/a\u003e has taken all of those details and made them the entire point.\u003c\/p\u003e\n\u003cp\u003eIt may be a relatively young brand, but with recognition from the Specialty Coffee Expo and World Tea Expo, coverage in specialist publications and a product philosophy that is genuinely different from most mainstream tumblers, VITRI is a drinkware brand worth watching.\u003c\/p\u003e\n\u003cp\u003eSometimes the most interesting design isn't about adding more.\u003c\/p\u003e\n\u003cp\u003eIt's about removing everything that doesn't need to be there.\u003c\/p\u003e\n\u003cp\u003eAnd for VITRI, that means getting back to glass.\u003c\/p\u003e","brand":"Ibiza One Stop","offers":[{"title":"Default Title","offer_id":54852199874903,"sku":null,"price":1.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0830\/5567\/3687\/files\/VITRIThinksYourCupShouldBeMadeEntirelyofGlassandWantsYoutoDitchPlastic.jpg?v=1788308991","url":"https:\/\/ibizaonestop.com\/products\/the-premium-glass-cup-designed-by-a-former-apple-designer-and-ge-engineer","provider":"Ibiza One Stop","version":"1.0","type":"link"}