Ibiza Family Moments Adds 32 New Tourism Distinctions, Including 12 Star-Rated Recognitions

13. November 2026

Ibiza is strengthening its position as a family holiday destination with the addition of 32 new identifying plaques to its Ibiza Family Moments programme. Twelve of the new distinctions have been awarded in the club's star category, recognising businesses and services participating in the island's family-tourism initiative.

The announcement was made by the Consell Insular d'Eivissa following a meeting with businesses and professionals involved in the programme on Wednesday, 11 November 2026. The event also provided an opportunity to review the initiative's promotional activities during 2026 and outline the priorities being considered for 2027.

With these new additions, Ibiza Family Moments now brings together 177 public and private tourism products and a total of 15,849 places across the island's five municipalities. Its network includes accommodation providers, restaurants, activities, tourism resources and experiences designed for families.

The expansion forms part of the Consell's wider strategy to diversify Ibiza's tourism offer, improve the visibility of family-friendly experiences and encourage activity beyond the main summer season.

32 New Distinctions for Family-Friendly Tourism

The 32 new identifying plaques represent additional services, experiences and tourism opportunities within the Ibiza Family Moments network. Twelve of the new recognitions belong to the programme's star category.

The presentation was attended by Consell president Vicent Marí, the island's director of Tourism Promotion, Juan Miguel Costa, FECOEV manager Daniel Marí and representatives from the island's municipalities.

Marí thanked the businesses and professionals involved, highlighting the importance of their participation in developing an offer that responds more effectively to the needs of families visiting Ibiza.

He also emphasised that family tourism is not a new market for the island. Instead, it has been an important part of Ibiza's tourism history, and the objective is to give it greater visibility and develop new opportunities for the businesses involved.

The programme aims to go beyond simply identifying establishments that can accommodate families. Its longer-term ambition is to encourage services, activities and experiences specifically adapted to different ages and types of families.

Ibiza Family Moments Now Includes 177 Tourism Products

Following the latest additions, Ibiza Family Moments brings together 177 public and private tourism products, representing 15,849 places.

The programme covers a broad range of experiences and services distributed across Ibiza's five municipalities. These include:

  • Accommodation establishments

  • Restaurants and dining experiences

  • Family activities and leisure services

  • Tourism resources and attractions

  • Experiences designed for visitors travelling with children

The initiative is intended to help families discover suitable places and activities while making it easier to organise different parts of their holidays.

According to the programme's official information, participating businesses and services must meet established criteria relating to quality, safety, inclusion and sustainability. The identifying distinction helps visitors recognise the tourism options included in the network.

The Consell now wants to develop Ibiza Family Moments further as a product club that connects businesses, encourages greater specialisation and makes the island's family-oriented offer easier to discover and access.

One in Four Visitors Travels to Ibiza with Family

The meeting also presented preliminary findings from a study on family tourism commissioned by the Consell. The findings were recently introduced at the World Travel Market in London.

According to the study, approximately one in four visitors to Ibiza travels with family. It also found that 58% of family visitors return to the island, while average satisfaction with their holidays reaches 87 points out of 100.

These figures indicate an established market with a high level of repeat visitation and positive reported holiday experiences.

However, the study also identifies areas where Ibiza could improve. Although the island already offers a diverse selection of family-friendly accommodation, activities and experiences, the information is not always easy for visitors to find, combine and book.

The challenge is therefore not simply to attract more families, but to make the existing offer more visible, improve the specialisation of services and make holiday planning easier.

For the Consell, these findings reinforce the importance of developing family tourism as part of a more diversified tourism model.

Promotional Results During 2026

During 2026, Ibiza Family Moments carried out four specific promotional actions through specialist media, regional press and digital channels.

One of the initiatives involved inviting a Spanish family and a Portuguese family to visit the island. During their stays, they explored different accommodation options and participated in activities and experiences, sharing their visits through their own communication channels.

The promotional video associated with the initiative exceeded 50,000 views, reached more than 27,000 users and generated over 3,000 interactions.

The programme also collaborated with specialist family-travel publications, including Sapos y Princesas and Ruta en Familia, and participated in the promotional initiative Descubre nuestras islas.

These activities form part of the Consell's effort to communicate Ibiza's family-friendly offer to potential visitors in Spain and international markets.

Plans for Ibiza Family Moments in 2027

Looking ahead, the Consell has identified four priority areas for the programme in 2027:

  1. Strengthening the promotion and visibility of participating businesses.

  2. Expanding the services and tools available to programme members.

  3. Connecting businesses to encourage the creation of new family experiences.

  4. Improving market knowledge and providing technical support to help businesses specialise their services.

Several possible initiatives are also being considered. These include establishing a public-private working group, creating a coordinated family-activities calendar covering all five municipalities, preparing a business specialisation guide and developing a catalogue of family experiences.

The Consell is also considering improvements to the presence and commercialisation of Ibiza Family Moments through the digital tools of Ibiza Travel.

These are proposed areas of work rather than completed or formally approved projects. They will need to be developed and processed through the relevant procedures.

Consell president Vicent Marí stressed that the institution would continue to coordinate and promote the initiative, but that its success would depend on the participation of businesses and their ability to develop new proposals.

Strengthening Ibiza's Position as a Family Holiday Destination

The expansion of Ibiza Family Moments reflects the island's effort to highlight a side of its tourism offer that extends beyond its international reputation for nightlife and summer parties.

The island already has a range of family-oriented accommodation, restaurants, beaches, routes, museums and activities. The challenge is to connect these options into a more accessible and clearly communicated offer for visitors travelling with children.

By bringing businesses and public tourism resources together under one programme, the Consell hopes to improve the organisation and visibility of these experiences while encouraging greater collaboration across the island.

Family tourism is also part of the wider objective of reducing seasonal dependence by generating more activity during spring and autumn and distributing tourism opportunities across Ibiza's five municipalities.

With 177 tourism products and 15,849 places now represented in the programme, the latest additions mark another step in the development of Ibiza Family Moments as a coordinated family-tourism network.

The next stage will depend on how effectively the participating businesses, municipalities and the Consell turn the programme's ambitions into practical services and experiences for families visiting Ibiza.

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