Description Rebuild your teeth from the inside out without toxic trade-offs: Dentist-backed Nano-Hydroxyapatite—clinically proven to remineralize enamel and reduce sensitivity Soothing cinnamon essential oil to fight bacteria and bad breath while healing gums. And completely free of dyes, SLS, and synthetic junk. Cleaner. Whiter. Stronger. That's the Primal Life Promise. Directions Wet your toothbrush and shake off excess water. Dip the tip (1/2-2/3 of the brush) in the toothpaste. Brush for 2 minutes. Spit, rinse and show off that spicy SMILE! Ingredients Cinnamon Shine: Bentonite, Kaolin, Sodium Bicarbonate, Nano-Hydroxyapatite, Lou Han Guo (Monk Fruit), Montmorillonite, Natural Flavoring Charcoal Cinnamon Shine: Bentonite, Kaolin, Sodium Bicarbonate, Activated Charcoal, Nano-Hydroxyapatite, Montmorillonite, Luo Han Guo (Monk Fruit), Natural Flavoring (Cinnamon) Ignite Cinnamon Shine: Bentonite, Kaolin, Sodium Bicarbonate, Nano-Hydroxyapatite, Lou Han Guo (Monk Fruit), Montmorillonite, Natural Flavoring Nano-HydroxyapatiteBacked by over 40 years of clinical research, nano-hydroxyapatite is the same mineral that makes up 97% of your tooth enamel. It helps rebuild and remineralize weakened enamel, reduce sensitivity, and support a smoother, stronger smile—without the risks of fluoride. Studies show it’s just as effective at preventing cavities, with the added bonus of being safe if swallowed, making it ideal for children and those with enamel erosion. Activated CharcoalPurifying power you can see. Activated charcoal is a highly porous form of carbon processed to maximize its surface area, allowing it to bind to plaque, toxins, and stain-causing compounds in the mouth.It works through a process called adsorption—where particles stick to the surface of the charcoal—making it effective at lifting discoloration from coffee, wine, and everyday buildup without using peroxide or harsh chemicals.While it looks intense, finely milled activated charcoal is gentle on enamel when used correctly and paired with remineralizing ingredients like nano-hydroxyapatite. Research suggests it may also help reduce oral bacteria, freshen breath, and support a healthier overall oral environment.The result? A deeper clean, a brighter smile, and a refreshing reset—without the bleach burn. Bentonite ClayNature’s detox sponge. Formed from volcanic ash and rich in minerals like calcium and magnesium, bentonite clay is known for its powerful ability to bind toxins, bacteria, and heavy metals. In the mouth, it acts like a magnet—drawing out plaque, pollutants, and impurities that dull your smile and irritate your gums.It’s also a gentle polisher, helping to lift stains without scratching enamel, and it supports a healthier oral pH—making it harder for decay-causing bacteria to thrive. Think of it as a natural reset button for your mouth. Cinnamon Essential OilRich in cinnamaldehyde, cinnamon oil has been shown to inhibit harmful oral bacteria like Streptococcus mutans and Porphyromonas gingivalis, two major contributors to plaque and bad breath. It also helps disrupt biofilms, making it easier for remineralizing agents like nano-hydroxyapatite to reach and repair enamel.With its anti-inflammatory and antioxidant properties, cinnamon oil supports healthier gums, reduces oxidative stress, and helps create the ideal environment for long-term enamel restoration. It’s flavor with function — and a little fire. Sodium Bicarbonate (Baking Soda)Whitening, balancing, brightening. Baking soda has long been recognized for its ability to gently lift surface stains, neutralize plaque acids, and boost freshness—without damaging enamel. It’s one of the lowest-abrasion natural cleaners available, and its alkalinity helps support a healthy pH in your mouth, making it harder for cavity-causing bacteria to thrive. Over time, baking soda contributes to brighter teeth, less plaque buildup, and that “just left the dentist” clean feeling—all from a single, simple ingredient. White Kaolin ClayGentle but mighty. This ultra-fine, pH-neutral clay cleans and polishes teeth with a soft touch—making it perfect for sensitive teeth and gums. Unlike harsh abrasives, kaolin gently buffs away stains from coffee, wine, and daily life, while helping maintain a neutral environment that protects enamel.Bonus: It also has mild detox powers—lifting bacteria and impurities from the surface of your teeth and gums to support fresher breath and cleaner feel, day after day. Montmorillonite (French Green) Clay The mineral-rich multitasker. Packed with trace elements like zinc, magnesium, and selenium, French green clay is prized for its ability to fight bad bacteria, reduce inflammation, and deeply detoxify. It’s even been studied for its healing effects on infections—and now, it’s helping rebalance your oral microbiome.In your mouth, it works hard to soothe irritated gums, neutralize acids, and purify the surface of your teeth—while its fine particles polish away stains for a naturally whiter smile. Monk Fruit (Luo Han Guo)Sweetness without the sugar. This antioxidant-rich fruit adds a naturally pleasant taste — with zero sugar, zero calories, and zero fuel for cavity-causing bacteria. It makes every brush feel satisfying without feeding the bad guys or irritating sensitive mouths.