Fresh off being profiled by Vanity Fair as Ibiza's "almost-billionaire" nightlife magnate, Yann Pissenem is making headlines once again. This time, the entrepreneur behind Hï Ibiza, Ushuaïa Ibiza, and [UNVRS] has announced the launch of a new creative agency alongside longtime creative collaborator Sam Mooney.

Named The Ideation Bureau, the new venture aims to bring the creative vision that has shaped some of the world's most successful nightlife brands to companies across entertainment, sport, fashion, hospitality, and culture. Rather than focusing solely on marketing campaigns, the agency promises to develop immersive brand experiences that extend beyond traditional advertising.

The launch builds on years of creative success under The Night League. During Pissenem and Mooney's leadership, Hï Ibiza has consistently ranked among the world's top clubs, while the recently opened [UNVRS] has attracted global attention with its cinematic storytelling, large-scale productions, and innovative marketing campaigns. Their launch campaign for [UNVRS], which generated more than 110 million views before revealing Hollywood star Will Smith as part of the project, even earned a Webby Award nomination, becoming one of the nightclub industry's most talked-about campaigns.

Speaking about the new agency, the founders say their philosophy is simple: the most memorable creative experiences shouldn't stop on a screen. Instead, they believe brands should create emotional, immersive moments that audiences can genuinely experience, just as millions of visitors do every year across Ibiza's leading nightlife venues.

The announcement comes as Pissenem continues to cement his reputation as one of the most influential figures in global nightlife. His recent Vanity Fair profile highlighted his transformation from nightclub promoter to the driving force behind Ibiza's biggest entertainment empire, describing him as an "almost-billionaire" whose disciplined approach to business has helped redefine the island's clubbing industry.

With The Ideation Bureau, the team responsible for some of Ibiza's most iconic venues is now taking its creativity beyond the dancefloor, offering its expertise to brands around the world while further expanding the global influence of Ibiza's nightlife scene.