Description Worry-free toothpaste. Kids love bubblegum. Kids don't love brushing their teeth. Moms love healthy dental checkups... not bleach, chemicals, and toxins. As a mom, I get it. The night-time toothbrushing battle ends up with more toothpaste on the face than in the mouth. That's why I am giving you the best of both worlds. A bubblegum toothpaste flavored with grapefruit essential oil*, eucalyptus essential oil*, and Ylang Ylang essential oil*, not artificial flavors. *Certified Organic Artificial sweeteners have health concerns, so we use monk fruit (antioxidant, not sugar) to put the sweet in our bubblegum. That's a win for the kids and a massive win for you! Feel good about what your kids put in their mouth (and swallow)... grab a tube of our "mom-made, mom-approved" bubblegum toothpaste and dare them to skip their nightly brushing!! *Our unique formulation blends the cleansing properties of colloidal silver, nano-hydroxyapatite for remineralization, and the mineral-rich benefits of bentonite, kaolin, and French green clays. Infused with alkalizing baking soda and subtly flavored with essential oils, it provides an extraordinary experience their mouth will enjoy every time they brush. YOUR KIDS WILL LOVE THE FOLLOWING: ✨ Brushing. Period! YOU WILL LOVE: ✨ Tantrum-free brushing ✨ Great dental checkups Created in the USA with natural ingredients by a (super cool) mom. ✔ Loved by Kids. Approved by Moms. Directions Apply 1/2 inch of toothpaste to the toothbrush. Brush for 2 minutes. Spit, rinse, and SMILE! For best results, brush twice a day. Ingredients *Now packaged in a sugar cane bio-tube Fruity Bubblegum: Colloidal Silver, Bentonite, Kaolinite, Lactobacillus Ferment, Lactobacillus and Cocos Nucifera (Coconut) Fruit Extract, Montmorillonite, Nano-Hydroxyapatite, Sodium Bicarbonate, Luo Han Guo (Monk Fruit), Citrus Paradisi (Grapefruit) Oil*, Eucalyptus Radiata (Eucalyptus) Oil*, Cananga Odorata (Ylang Ylang) Oil*, Cellulose *Certified Organic Colloidal Silver cleans and cares for teeth and gums, and fights bad breath. Hydroxyapatite (HAp) is a form of calcium that makes up 97% of your tooth enamel and 70% of the dentin of your teeth and plays a role in keeping your teeth strong. Strong, healthy tooth enamel is an important part of good dental health and a whiter smile. Hydroxyapatite can help protect your tooth's outer layer, prevent demineralization, and rebuild tooth enamel. Bentonite Clay is nontoxic and rich in vital minerals that are found in your teeth – like calcium and potassium. It is a cleansing clay that gently scrubs and beautifully polishes the teeth. White Kaolin Clay is high in calcium, silica, zinc, and magnesium. It helps to whiten and polish the teeth. Baking soda (aluminum free) is alkaline with a pH of 8.1 and will neutralize the acids in the mouth. Baking soda gently cleanses and polishes the teeth, removes odors, and can help freshen the breath. French Green Clay (Illite Clay or Sea Clay) is very absorbent and helps cleanse tissues from things like oils, toxins, and impurities found on the surface. Organic Essential Oils are used to freshen the mouth and make you forget that you are brushing your teeth with Dirt! Recycle Tube & Lid are made of Sugarcane Bioplastic. Please Recycle. Recycling your toothpaste tube is easy: Step 1: Squeeze out as much of the remaining toothpaste as possible. Step 2: Cut the neck off the top of the tube and carefully cut a slit along the side. Step 3: Rinse out any remaining toothpaste with warm water and soap. It's ready to recycle with your household plastics! Together we can stop plastic pollution one smile at a time! *To be recycled, the tube must be clean from all toothpaste.