Some fashion brands begin with a carefully planned business strategy.

GIMME began around a dining room table.

In 2018, founder Lydia started making hair scarves and scrunchies with little more than a sewing machine, scraps of fabric and an idea. What began as a small creative project gradually grew into something much bigger: a playful accessories brand built around the belief that a great accessory can change how you feel.

Today, GIMME is best known for its jewellery, but that original idea is still at the centre of the brand.

The philosophy is simple. You put on a pair of earrings, a necklace or a bracelet and somehow feel a little more like yourself.

That might sound like a small thing, but it's actually one of the most enjoyable parts of fashion. You don't always need an entirely new outfit. Sometimes a statement accessory is enough to completely change the mood.

GIMME has built its collection around that idea, creating playful earrings, necklaces, bracelets, rings, hair accessories and watches that are designed to add personality to everyday dressing.

And the brand has developed quite a following.

GIMME says its pieces have been worn by names including Katy Perry, Chrishell Stause, Abbie Chatfield, Sarah Landry and Leigh Campbell. The current collection also highlights Oprah, Ella Langley and Whitney Port among the celebrities and personalities seen wearing the brand.

It's a remarkable journey for a label that started as a small creative project at home.

But perhaps the most interesting thing about GIMME is that the jewellery doesn't take itself too seriously.

There are puffy hearts, chunky hoops, sculptural shapes, colourful resin pieces and playful charms. The designs can make a simple outfit feel more considered without requiring a complicated styling strategy.

A pair of bold earrings with a white shirt.

A colourful necklace with a simple dress.

A chunky bracelet with swimwear.

Suddenly, the outfit feels completely different.

That makes GIMME particularly suited to travel.

Holiday wardrobes tend to be relatively simple. A few dresses, linen shirts, swimwear, sandals and lightweight pieces often make up most of the suitcase. Accessories are where you can change things up without bringing an entirely new outfit for every occasion.

One pair of earrings can take a simple daytime look from understated to playful. A statement necklace can transform the same dress you wore to lunch into something that feels ready for dinner.

And then there are GIMME's waterproof pieces.

The brand has developed a substantial collection of jewellery designed to be worn around water, making it particularly practical for summer travel. That means you can wear selected pieces by the pool, at the beach or during a warm-weather day without constantly worrying about taking them off.

For Ibiza, that's a particularly appealing idea.

Imagine a simple white linen dress, gold earrings and a playful necklace before heading out for lunch. Later, the same jewellery can stay on while you spend the afternoon by the sea. By sunset, you haven't had to completely rethink your outfit.

The accessories simply become part of the day.

GIMME's customer response is another interesting part of the story. The brand currently displays an overall rating of around 4.95 out of 5 from more than 1,000 verified reviews, while individual bestsellers such as the Lisa Puffy Heart earrings have received hundreds of reviews with overwhelmingly positive ratings.

Of course, individual preferences will always vary, particularly with statement jewellery. Some customers may prefer lighter or more minimalist pieces, while others are specifically drawn to GIMME's larger, more playful designs.

But that's precisely what gives the brand its personality.

GIMME isn't trying to make jewellery disappear into an outfit.

It's there to be noticed.

And perhaps that's what makes the story so enjoyable. A small project created around a dining room table has grown into an Australian accessories brand worn by celebrities including Katy Perry and Oprah, while still keeping its original sense of fun.

There is something quite lovely about that.

Fashion doesn't always have to be serious.

Sometimes you just need a great pair of earrings, a little confidence and a reason to have fun with what you're wearing.

GIMME started with that idea.

And it seems to have worked.