Familia Marí Mayans Launches Its First Online Shop, Bringing the Flavours of Ibiza to More Homes

November 06, 2026

Familia Marí Mayans, the historic Ibizan family business known for its traditional Hierbas Ibicencas and handcrafted spirits, has launched its first official online shop, creating a new way for consumers across mainland Spain and the Balearic Islands to discover and purchase its products directly.

Founded in 1880, the company is entering a new chapter in its 146-year history under the leadership of brothers Carlos and Bartolomé Marí Mayans, representing the fifth generation of the family. The launch forms part of a wider strategy to expand the brand's reach while maintaining its traditional production methods, original recipes and connection to the aromatic plants of Ibiza and Formentera.

The new digital platform brings together the company's traditional spirits, contemporary creations, gourmet products and botanical infusions, making its distinctive range of island-inspired products more accessible to consumers.

From a Family Distillery Founded in 1880 to a New Digital Marketplace

The history of Familia Marí Mayans began in 1880, when founder Juan Marí Mayans established the family's first distillery in Formentera.

Over subsequent generations, the business developed into an established producer of traditional Pitiusan spirits, building its reputation around aromatic plants, original recipes and artisanal production techniques.

Today, the fifth generation, led by brothers Carlos and Bartolomé Marí Mayans, continues to develop the company while expanding its presence in national and international markets.

The launch of the online shop represents another step in this evolution, allowing the company to establish a direct sales channel alongside its existing distribution network.

Despite its expansion, the family continues to emphasise the importance of preserving the identity and production traditions that have defined the business for more than a century.

Hierbas Ibicencas Recognised with Spain's 2025 Food Award

Among the company's most recognised products are its Hierbas Ibicencas, a traditional herbal liqueur closely associated with the gastronomy and cultural heritage of Ibiza.

The Familia Marí Mayans version received the 2025 Alimentos de España Award for Best Spirit Drink with Geographical Indication, presented by Spain's Ministry of Agriculture, Fisheries and Food.

The award recognises the product's quality and its connection to the Mediterranean character of the Balearic Islands, as well as the company's long-standing production tradition.

The recipe incorporates aromatic plants including frígola flowers, lemon verbena, rosemary, anise and citrus fruits.

The company cultivates and collects its aromatic ingredients in its own agricultural land in Sant Miquel de Balansat, with the production process carried out at its Ibiza distillery, from the preparation of the plants through to distillation and bottling.

This relationship between local ingredients and production helps maintain the connection between the product and the island from which its identity originates.

Traditional Spirits and New Creations

The new online shop brings together a wider portfolio that extends beyond the company's best-known Hierbas Ibicencas.

Its traditional spirits include Frígola®, a thyme-based liqueur, and Palo, another established product within the Pitiusan drinks tradition.

The company also produces IBZ Premium gins and TeqMex®, alongside its newer alcohol-free creation, Marí Mayans 0%.

Developed following more than two years of research, Marí Mayans 0% was created to capture the aromatic character of the family's traditional recipe in an alcohol-free alternative. Its botanical profile includes ingredients such as lemon verbena, anise, mint, thyme, lemon and orange.

The launch reflects the company's interest in developing new products for changing consumer preferences while retaining the flavours and aromatic characteristics associated with its heritage.

Gourmet Products and Natural Botanical Infusions

Familia Marí Mayans has also expanded beyond spirits through its Gourmet and Botanicals collections.

The Gourmet range includes ANaCleta, the company's Ibiza salt product, while the Botanicals collection features IBIZEN natural herbal infusions.

These collections extend the brand's connection to local ingredients and aromatic plants into different areas of gastronomy and everyday consumption.

By bringing these products together with its spirits, the online shop provides a single digital destination for discovering the different categories developed under the Familia Marí Mayans name.

Expanding Its International Presence While Preserving Its Ibizan Identity

The online shop forms part of a broader growth strategy that has seen Familia Marí Mayans develop an international presence.

Its products already reach markets including Switzerland, Germany, Italy, Japan, Belgium, the Netherlands, the United States and the United Kingdom, among others.

During 2026, the company also participated in major international industry events, including Alimentaria Barcelona and ProWine Tokyo, strengthening its connections with professionals, importers and distributors.

The new direct-to-consumer platform adds another dimension to this international development by making the company's products available through an online sales channel for customers in mainland Spain and the Balearic Islands.

For Carlos and Bartolomé Marí Mayans, the challenge is to continue developing the business without losing the identity that has accompanied it since its beginnings.

Their approach combines innovation and diversification with a commitment to representing Ibiza through its traditional ingredients, production knowledge and family heritage.

A New Chapter for a 146-Year-Old Ibizan Company

The launch of its first online shop marks an important development for Familia Marí Mayans, connecting a family business founded in 1880 with the opportunities offered by digital commerce.

From its award-winning Hierbas Ibicencas to traditional spirits, contemporary creations, gourmet products and botanical infusions, the company continues to develop its portfolio while maintaining its relationship with the natural ingredients and traditions of the Pityusic Islands.

For consumers in mainland Spain and the Balearic Islands, the new platform offers a more direct way to discover the products of one of Ibiza's long-established family producers, bringing another part of the island's gastronomic heritage into homes beyond its shores.

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