Max Dean's NEXUP brand is preparing for two more major Ibiza dates, with the fast-rising British DJ bringing a tight-knit group of family, friends and emerging artists to 528 Ibiza on Sunday, September 13, before taking over Amnesia for an October closing-season showcase.

The two events mark another step in the rapid expansion of NEXUP, the label and party concept created by Dean, and underline his growing relationship with the Ibiza club scene.

The September 13 event at 528 Ibiza will feature several back-to-back combinations, while the Monday, October 5 takeover at Amnesia will bring an even larger NEXUP lineup to the club's Terrace.

NEXUP Returns to 528 Ibiza on September 13

The first of the two dates takes place this Sunday, September 13, at 528 Ibiza.

The outdoor venue will host Max Dean from 4pm to 11pm, with the afternoon and evening programme centred around a series of back-to-back sets.

Dean will first team up with his younger brother Joss Dean before returning to the booth with Wheats.

Jamie Fielding and Em Beswick complete the lineup, adding two emerging names to a bill built around collaborative sets rather than a conventional sequence of solo performances.

The event is being promoted alongside Ibiza-based talent agency Electric Ibiza.

A Strong Family Connection

Family is a defining part of the NEXUP story, and that connection is particularly visible in the Ibiza lineup.

Max Dean and Joss Dean have previously performed together, while Max's wider NEXUP circle also includes his cousin Luke Dean.

The three Dean family members appeared together earlier this year at a special NEXUP event at 528 Ibiza during International Music Summit weekend, performing a back-to-back-to-back set.

That family dynamic has become an increasingly recognisable feature of the NEXUP brand, with Max using his own platform to showcase people from within his closest musical circle.

Max Dean and Joss Dean Back-to-Back

At Sunday's 528 Ibiza event, Max and Joss Dean will share the booth for one of the night's key sets.

The younger Dean has become a regular part of the NEXUP lineup, appearing alongside his brother at several events.

Their joint performance also fits the broader concept behind the brand, which frequently places artists together in back-to-back combinations rather than relying exclusively on individual headline sets.

Max will then partner with Wheats for another back-to-back later in the event.

Rising Names Join the NEXUP Circle

Jamie Fielding and Em Beswick will complete Sunday's bill.

Both are part of the younger generation of artists surrounding the NEXUP project, which has increasingly been positioned as a platform for emerging talent.

The party concept gives these artists opportunities to appear alongside Max Dean while building their own profiles with an audience that follows the NEXUP brand.

That approach has become central to the project's identity as it expands beyond a conventional record label.

NEXUP Arrives at Amnesia on October 5

Several weeks after the 528 Ibiza event, NEXUP will move to Amnesia for a major Monday night takeover on October 5.

The event will take place from 11pm to 6am and will form part of the final major stretch of Ibiza's 2026 club season.

Max Dean will headline the main collaborative set, joining his cousin Luke Dean and close friend Locky for a three-way back-to-back-to-back.

Another special combination will see Joss Dean and Tommy Phillips joined by an additional guest for a second B2B2B performance.

A Packed Terrace Lineup

The Amnesia bill extends well beyond the Dean family.

Chopper will perform back-to-back with Ellis Garner, while DiOsa will team up with Lily C-D.

The multiple B2B combinations give the event a distinctly collaborative character and allow several artists from the wider NEXUP network to appear together on one of Ibiza's most important club stages.

The lineup has been assembled as a reflection of the NEXUP community, with established momentum around Max Dean combined with artists from the newer generation of the house and tech-house scene.

Max Dean's Rise Continues

Dean's Ibiza expansion reflects a remarkable rise that has taken him from emerging British DJ to an increasingly international name.

Since launching his career in the early 2020s, he has moved rapidly through the club circuit, playing major venues and festivals while developing the NEXUP brand alongside his own performances.

His growing profile has also helped create opportunities for a wider network of DJs around him.

The Ibiza dates show that the project is no longer simply a label or occasional party series. NEXUP is becoming an identifiable club brand in its own right.

From Guest DJ to Party Curator

Dean's connection with Ibiza originally developed through appearances at some of the island's established parties.

The launch of NEXUP events represents a progression from being booked as a guest to controlling the lineup and creating his own club concepts.

That evolution has been particularly visible at 528 Ibiza, where NEXUP held a major event in 2025 and returned for two dates during the 2026 season.

The move into Amnesia further increases the scale of the project.

NEXUP's 2026 Ibiza Campaign

The 2026 season began for NEXUP at 528 Ibiza on April 25, when Max, Luke and Joss Dean performed a B2B2B during the International Music Summit weekend.

That event provided an early opportunity for the three Dean family members to appear together and helped establish the brand's Ibiza campaign.

NEXUP subsequently expanded its presence to Amnesia, with two special takeovers scheduled at the club during the season.

The October 5 event represents the second Amnesia date after the May 25 opening-season party.

A New Generation Taking Space at Amnesia

The NEXUP events form part of a wider movement of younger electronic music artists increasingly taking prominent positions on Ibiza's established club stages.

Amnesia has hosted several members of the new generation alongside more established names, reflecting the changing sound and audience of the island.

Max Dean's presence fits that direction particularly closely.

The NEXUP project is built around a community of younger artists, with Max acting both as performer and curator.

The October event therefore represents more than another booking. It gives an entire group of emerging artists a major platform at one of Ibiza's historic clubs.

The Importance of Back-to-Back Sets

The heavy focus on B2B and B2B2B performances is another defining characteristic of these events.

Rather than placing one DJ at the centre of an entire night, the format creates combinations between artists who might normally appear separately.

At 528 Ibiza, Max performs with Joss and Wheats.

At Amnesia, he joins Luke Dean and Locky, while Joss Dean and Tommy Phillips are scheduled to perform alongside a special guest.

Chopper, Ellis Garner, DiOsa and Lily C-D are also paired together.

The format introduces more unpredictability and leaves room for each artist to react to the others during the performance.

528 Ibiza Provides the Open-Air Setting

The September event will take place at 528 Ibiza, on the outskirts of Sant Antoni de Portmany.

The venue has become an increasingly important destination for outdoor electronic music events, particularly during the opening and closing periods of the season.

For NEXUP, the setting provides a contrast with the larger-scale indoor environment of Amnesia.

The September 13 party will run throughout the afternoon and into the evening, offering a daytime-to-night experience rather than an overnight club session.

October 5 Moves NEXUP Into the Final Season Stretch

The Amnesia event comes on October 5, when Ibiza's 2026 club calendar is already entering its closing phase.

The timing places NEXUP directly within the final major run of parties before the island's main nightlife season winds down.

For Amnesia, it also adds another high-profile closing-season event to a programme that continues to give space to emerging electronic artists.

For Max Dean, meanwhile, the event provides an opportunity to finish his 2026 Ibiza campaign on one of the island's biggest stages.

The Brand Is Becoming a Family Affair

The growing prominence of the Dean family within NEXUP is one of the most distinctive aspects of the project.

Max, Luke and Joss have repeatedly appeared together, both in Ibiza and internationally.

The combination of family ties and musical collaboration has given NEXUP an unusually close-knit identity.

It also reflects the way Max has built the project around people he knows and works with rather than simply assembling unrelated headline names.

What Makes NEXUP Different

The concept is not built solely around one superstar DJ.

NEXUP functions simultaneously as a record label, event series and platform for younger artists.

Max Dean provides the headline identity, but the surrounding DJs are increasingly becoming recognisable in their own right.

The repeated use of collaborative lineups also gives the events a collective atmosphere.

That model has helped NEXUP move rapidly from a personal project into a recognisable brand within the contemporary house and tech-house scene.

Two More Ibiza Dates to Watch

The upcoming dates offer two very different NEXUP experiences.

On September 13, 528 Ibiza will host a seven-hour open-air event featuring Max Dean, Joss Dean, Wheats, Jamie Fielding and Em Beswick.

On October 5, NEXUP will move to Amnesia from 11pm until 6am, with Max Dean, Luke Dean, Locky, Joss Dean, Tommy Phillips, Chopper, Ellis Garner, DiOsa and Lily C-D among the announced artists.

Both events are built around the collaborative B2B format that has become central to the NEXUP identity.

A Sign of What's Coming in 2027

The rapid expansion of NEXUP also points towards what could become an increasingly important presence on Ibiza's future club calendar.

Max Dean's growing international profile, combined with a dedicated network of artists around the NEXUP brand, gives the project considerable room to develop.

The October Amnesia date will be an important test of how far that community can grow.

For now, the immediate focus is on September 13 at 528 Ibiza and October 5 at Amnesia.

NEXUP Keeps Growing on Ibiza

Max Dean has spent the 2026 season expanding both his own profile and the NEXUP brand, and these final Ibiza dates underline how quickly the project has developed.

The September 13 528 Ibiza party keeps the focus on the Dean family and a close group of emerging artists, while the October 5 Amnesia takeover scales the concept up for one of the final major nights of the season.

With back-to-back sets throughout both events, the format also leaves plenty of room for unexpected combinations and spontaneous moments.

For Ibiza's younger house and tech-house audience, NEXUP is becoming a project worth watching, and its latest appearances suggest that Max Dean is only getting started.